Hyundai Motor India Ltd (HMIL) has entered into a four-year partnership with the Board of Control for Cricket in India (BCCI) as an associate sponsor for all international matches at home. As per the agreement, HMIL would be the official partner of BCCI for all formats and a Hyundai fleet of premium cars would be used for transporting various stakeholders of the game throughout the event. Besides, the South Korean auto major would get rights for putting three logos on the pitch floor, space at perimeter boards, stadium display. It would also conduct trophy tours.
Besides title sponsor, BCCI has created space for three official associate sponsors from which the cricket body would get Rs 150 crore in the next four years. Recently, BCCI announced its association with beverage major PepsiCo as its first official associate sponsor for around 80 matches which would be played in four years. Mobile commerce platform Paytm is the official title sponsor of BCCI.
Did You Know?
- Hyundai was a multinational chaebol (conglomerate) headquartered in Seoul, South Korea.
- It was founded by Chung Ju-yung in 1947 as a construction firm and Chung was directly in control of the company until his death in 2001.
- Hyundai is currently the fourth largest vehicle manufacturer in the world.
- Hyundai operates the world’s largest integrated automobile manufacturing facility in Ulsan, South Korea, which has an annual production capacity of 1.6 million units.