According to the study by global research firm Ipsos, Google ranks on the top and is followed by Facebook, Gmail, Microsoft and Samsung in the top five — all of which are foreign brands. While another foreign brand WhatsApp is sixth on the India’s top 10 most influential brands, Flipkart is the top ranked Indian brand at seventh place. The other two Indian brands on the list – SBI and Airtel– are ninth and tenth, US based Amazon is placed at number eight.
The Most Influential Brands study that ranks brands according to their influence in 21 countries including Australia, Belgium, Brazil, China, the US and UK, was conducted in December 2015. Ipsos study has measured the biggest, most well-known and/ or highest spending brands only. As a result, the study did not look at the entire market.
“The Ipsos Most Influential Brand Study evaluates over 100 brands across 21 countries and involved 36,600 interviews. In India, where the study was conducted for the first time, we canvassed the country to ask more than 1,000 Indians online to assess more than 100 brands,” Ipsos said.