Hyundai Motor India Limited (HMIL) has inaugurated India’s first Digital Automotive Experience Outlet called Unity Hyundai in the national capital. The company has taken a ‘New Thinking, New Possibility” approach which is aimed at offering customers a completely new way to shop for a car by adopting digital-screens and artworks according the varying tastes of different buyers. The experience has been designed keeping the customer as the primary focal point.
The experience will allow visiting customers to research, test-drive, or part-exchange their old cars while buying a new Hyundai product. The outlet will accept cash bookings and will also offer various finance packages.The company has said that Unity Hyundai – Digital Experience Outlet will boast of highly trained staff members and sales representatives who will represent Hyundai’s new-age and highly evolved brand identity. Unity Hyundai is claimed to have been designed to give customers the freedom of purchase.
Hyundai
- Hyundai is a South Korean multinational automotive manufacturer headquartered in Seoul, South Korea.
- Hyundai is currently the fourth largest vehicle manufacturer in the world.
- Hyundai operates the world’s largest integrated automobile manufacturing facility in Ulsan, South Korea, which has an annual production capacity of 1.6 million units.
- Hyundai Motor India Limited is currently the second largest auto exporter from India. It is making India the global manufacturing base for small cars.
