Zee Media Corporation (ZMCL) today said its global English news channel, slated to be launched this summer, will be called WION — ‘World is One News’.

• WION is a mobile or digital-first platform and will later be an international television channel.
• It will have bureaus across the globe, using a mix of young and seasoned journalists with diverse nationalities, the company said.
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  Zee Media’s new Global English News Channel – WION, will look to offer a seamless experience to empower, educate and energise our discerning viewers. Inspired by the Group’s motto, “Vasudhaiva Kutumbakam-The World is My Family”.

• WION’s target audience is Generation Z, not in terms of age, but in terms of values, beliefs and attitude. A generation that is global, social, visual and tech savvy.
• WION is a mobile/digital first platform and later will be an international television channel. The news content will be available to audiences at their convenience, on their preferred screens.
• The network will use technology to bring in user-generated content, it is the audience’s voice that will define WION.

• Its newsgathering teams will be equipped with mobile technology for an ‘anytime-anywhere’ live approach.