Twitter to allow users to run polls – a move to improve engagement on microblogging site

• Twitter Inc said it is rolling out a service that would allow users to run polls on their profile, in a bid to improve user engagement on the microblogging service.
• The poll will allow users to ask a question with two choices as answers, and will remain open for 24 hours.
• Polls were already being tested on Twitter since late September with certain media professionals and Twitter employees, including Chief Operating Officer Adam Bain, sending out polls.
• Twitter is working overtime to boost user growth under Jack Dorsey’s second stint as CEO.
• The service will be rolled out over the next few days.