The global advertising agency McCann clinched Tourism Ministry’s ‘Incredible India’ advertising campaign. They will advertise the Campaign for the period of 3 years. The current campaign is advertised by Ogilvy India.
McCann is made final because of its unique consumer understanding, tremendous knowledge about India’s culture and for its excellent creative work in field of advertising.
The following intitiative have been taken by government on Tourism sector:
- ‘Atithi Devo Bhava’ campaign featured by superstar Aamir Khan.
- Recent Government initiatives in Tourism sector: The National Tourism Policy to boost the tourism industry and infrastructure projects in the sector.
- Relaunch of Incredible India
- Initiative of e-visa
About McCann:
- McCann is a global advertising agency network, with offices in 120 countries.
- Founded: 1902
- CEO of Mccann India: Prasoon Joshi
Related Question:
Who is the Tourism Minister of India?
