Beverages major Coca-Cola has announced its foray into value-added dairy drinks segment in the Indian market with Vio brand, which will make its debut across the country next month. The company, which will introduce two flavours under Vio, has tied up with Reliance Retail as part of pilot launch to make the brand available exclusively across the latter’s 500 stores.

The company has tied up with Schreiber Dynamix Dairies Pvt Ltd which will manufacture the product. Vio will be available in ‘Kesar Treat’ and ‘Almond Delight’ variants, priced at Rs 25 per 200 ml pack. The company had earlier tried its hand with Maaza Milky Delite, launched as part of a pilot project to get consumer insights in Kolkata.

The overall dairy segment in India is largely unorganised but is estimated to be 120-135 billion litres a year. The company has 54 plants in India of which 24 are franchise plants, 25 are company-owned and 5 are co-packers. It sells a range of soft drinks including Coca-Cola, Thums Up, Fanta, Limca, Sprite and Maaza, among others.