Ola turns ‘Micro’ for taking on Uber in India

Taxi-hailing app Ola expects its newly-launched affordable service ‘Micro’ alone to overtake rival Uber in terms of number of rides in a month’s time.

  • Engaging in a war of words, the Softbank-backed company claimed that Micro, which is available in seven Indian cities, is on track to match the number of total rides of Uber in India within a month.
  • Ola launched the Micro category a few weeks back, pricing it cheaper than its most affordable ‘Mini’ segment at about Rs 6 per km.
  • Micro is available across Delhi, Bengaluru, Mumbai, Chennai, Kolkata, Hyderabad and Pune and will be launched in other cities as well.
  • Interestingly, Uber President Asia Eric Alexander, in an interview, had said the company is on the verge of overtaking Ola in India.
  • Ola claims it holds 75% of the Indian app-based taxi-hailing market, with over 3.5 lakh driver partners on its platform across the country.
  • Ola’s solutions are ‘Made for India’ and it believes that this country needs hyperlocal, India-specific innovations, officials added.

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