Marketing Quiz – Set Six





Dear Aspirants,

Marketing Quiz is the basic part of Competitive exams. It is the scoring subject and also the easier one so we give advice to Bank Aspirants to grasp these questions. It is a series of Marketing MCQs.
Don’t forget to share your marks..

1.Direct Marketing means
a)Advertisements
b)Banners
c)Selling by all staff
d)Face-to-face selling

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Ans:- d) Face-to-face selling

2. Market Segmentation means
a)segmenting the customers as per their needs
b)segmenting the salesmen
c)segmenting the employees
d)segmenting the products

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Ans:- a) segmenting the customers as per their needs

3. Marketing for promotion of business in Banks involves :
a) Better Customer Service
b) Customer need identification
c) Customised products
d) All of the above

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Ans:- d) All of the above

4.Marketing strategy means–
a)To introduce in sales promotion scheme
b)Population
c)Perseverance
d)Demands

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Ans:- a)To introduce in sales promotion scheme

5. Bancassurance is a relationship between Bank and___?
a)Education
b)Insurance Company
c)Employee
d)Customer

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Ans:- b)Insurance Company

6.The financial contracts whose value are obtained from the values of underlying
assets are:
a)Bonds
b)Mortgages
c)Derivatives
4)Stocks

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Ans:- c)Derivatives

7.Dividing the market into segments and charging the same price for everyone in
a segment is called______?
a)Steaming pricing
b)Cost based pricing
c)Personal pricing
d)Group pricing

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Ans:- d)Group pricing

8.Home Loans are basically______?
a)Short term finance
b)Loan given to minors
c)Long Term loans
d)Long given for boosting profits

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Ans:- c)Long Term loans
9.CRM means_____?
a)Customer Related Management
b)Customer Relationship Management
c)Custom Relation Management
d)Customer Relationship Marketing

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Ans:- b)Customer Relationship Management

10.CRM is a_______?
a)pre sales activity
b)a tool for lead generation
c)an ongoing daily activity
d)customer complaints

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Ans:- b)a tool for lead generation

THANK YOU 🙂





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