InnerChef acquires EatonGO, Flavour Labs

Food technology start-up Innerchef, which operates in the ready-to-cook and ready-to-eat meals segments, has acqui-hired two food start-ups, Flavour Labs in Gurgaon and EatOnGo in Bengaluru. The acquisition of Flavour Labs, a food truck company, will help InnerChef enter the mobile kitchen segment, while EatOnGo, which specialises in breakfasts, will help the company expand its presence in Bengaluru.

After the acquisition, EatOnGo founder Udit Saran will head supply chain at InnerChef while Flavour Labs founder Nandita Shetty will head new launches.

EatOnGo was launched by Saran and Taru Raaj Agarwal in May 2015 while Flavour Labs, which started operations in 2014, was founded by Nandita Shetty, Rohan Rajgharia, Ankur Agarwal and Vasanth Kamath.

Sawhney founded InnerChef in April 2015 with Bal DiGhent and Sanjeev Singhal in April 2015. Apart from ready-to-cook and ready-to-eat meals, InnerChef operates a hyperlocal marketplace for desserts sourced from home bakers and bakeries in Delhi, Gurgaon and Bengaluru.

The acquisitions come at a time when venture capital firms have become more cautious about investments. According to industry experts, the mandate has now shifted to earning revenue and reducing cash burn, as against splurging millions of dollars on customer acquisition.


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