Flipkart invests in parenting social network Tinystep

Tinystep, India’s first parenting social network has raised seed capital from Flipkart. The money will be used to develop the product, enhance user experience and strengthen the team. The funding will also be utilized to further accelerate the company’s already impressive growth and its user engagement. Launched in September 2015, Tinystep allows users – parents – to interact on a platform where they can ask, share and connect with other parents. The startup claims to have over 10,000 parents on its platform.

Talking about the platform, Suhail Abidi, Founder of Tinystep, adds that whether it is about planning for a baby, being pregnant or the best breakfast for a two-year-old, information and advice from the experienced is vital. With features like Q&A Forum and individual and group chats, Tinystep attempts to make the parenting experience fulfilling. The platform has also launched new features like vaccination and growth charts to keep it more relevant.

Suhail says that revenue is not on top of his mind, but the main aim is to build the community – from parents to doctors and kids-related service providers. He, however, says in the future revenue will come in through transactions on the platform.