Marketing Quiz Quiz

Marketing Quiz for SBI PO | SBI Clerk – Set 30

1. DSA Means –
a) District sales Authority
b) Direct Selling Agent
c) Distributor and Sales agent
d) None of these
e) All of these

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2. Marketing is – Find the wrong option
a) an ancient concept
b) a modern concept
c) a continuous affair
d) a team effort
e) None of these

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3. Bank Marketing is treated as –
a) Transaction marketing
b) Service marketing
c) Indoor marketing
d) all of these
e) None of these

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4. ………………… is used to decide Advertising Method
a) Task & Objective Method
b) Concurrent Test Method
c) Market Share Approach
d) Both a and c
e) All the above

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5. SME means –
a) Small and medium enterprises
b) Small scale marketing entities
c) Small & medium establishments
d) None of these
e) All of the above

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6. “Conversion” in sales language means –
a) Converting a buyer into a seller
b) Converting a seller into a buyer
c) Converting a prospect into customer
d) All of these
e) None of these

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7. Political campaigns are generally examples of ………….
a) Cause marketing
b) Organization marketing
c) Event marketing
d) Person marketing
e) None of these

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8. A person who ultimately determines any part or whole of the buying decision is called-
a) Decider
b) Buyer
c) User
d) Influencer
e) None of these

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9. Credit cards are used for-
a) Cash withdrawals
b) Purchase of air tickets
c) Purchase of consumable items from retail outlets
d) all of these
e) None of these

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10. Relationship selling means-
a) Preparing a list of relatives
b) Cross selling
c) Selling to relatives
d) Selling to strangers
e) Telemarketing

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