Marketing Quiz Quiz

Marketing Quiz for SBI PO | SBI Clerk – Set 29

1. It is designed to capture market share by entering the market with a low price relative to the competition to attract buyers.
a) Penetration Pricing
b) Economic Pricing
c) Premium Pricing
d) None of these

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2. TQM stands for
a) Total Quantity Management
b) Total Quality Maintenance
c) Total Quality Management
d) Total Quantity Management

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3. It is a form of individual marketing where the customer takes more responsibility for determining which products and brands to buy.
a) Self marketing
b) Mass marketing
c) Segment marketing
d) Niche marketing

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4. Planned cost service means-
a) costly products
b) extra profit on the same cost
c) extra work by seller
d) all of these

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5. Textiles refer to which kind of goods?
a) Shopping Goods
b) Special Goods
c) Unsought Goods
d) None of these

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6. In selling “Consumption” is the ultimate goal of the sales while a marketer-
a) Identifies consumer needs and wants.
b) Develop an appropriate product/service to attain customer satisfaction.
c) Accomplish organizational goals through integrated marketing approach
d) all of the above.

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7. Which among the following is not an important component of PROMOTIONAL MIX?
a) Total quality Management
b) Publicity
c) Sales Promotion
d) Advertising

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8. AIDA stands for
a) Asynchronous Interest Digital Action
b) Attention Interest Desire Action
c) Acquired Interest Desire Active
d) Alternate Industrial Desire Action

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9. Acid Test of a brand is-
a) Brand preference
b) Brand awareness
c) Brand loyalty
d) Brand equity

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10. Marketing refers to
a) New product concepts and improvements
b) Advertising and promotion activities
c) Philosophy that stresses on customer value and satisfaction
d) Planning campaigns

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