Marketing Quiz

Marketing Quiz for SBI PO | SBI Clerk – Set 24

1. A _________ is a set of individual products that are closely related?  
a)    Product assortment
b)    Product line
c)    Consumer product
d)    Business product

Click here to View Answer

2.  _______ are used in analyzing a person’s day-to-day pattern of living, and are often expressed in a person’s activities, interests and opinions?  
a)    Psychographics
b)    Lifestyle analysis
c)    Both of the above
d)    None of the above

Click here to View Answer

3. A buyer-seller relationship that involves agreement to a contract that allows for changes in the purchase arrangements is called?  
a)    Flexible contract buying
b)    Modified contract buying
c)    Negotiated contract buying
b)    Variable contract buying

Click here to View Answer

4. Which of the following is NOT a selective process used in gathering and interpreting information from the world around us?  
a)    Selective exposure
b)    Selective perception
c)    Selective retention
d)    Selective bias

Click here to View Answer

5. Awareness and interest, interest and evaluation, evaluation maybe trial, decision, and confirmation describe the steps of the?
a)    Problem-solving process
b)    Adoption process
c)    Learning process
d)    Adaptation process

Click here to View Answer

6. The whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous set of people is? 
a)    Culture
b)    Reference group
c)    Social class
d)    Society

Click here to View Answer

7. In addition to businesses, the marketing concept is also applicable to?  
a)    Government agencies
b)    Religious groups
c)    Fine arts organizations
d)    All of the above

Click here to View Answer

8. A ____________ is a strong stimulus that encourages action to reduce or satisfy a need?
a)    Want
b)    Desire
c)    Drive
d)    Motivation

Click here to View Answer

9. Which of the following are key dimensions that help characterize most buyer-seller relationships?    
a)    Cooperation
b)    Operational linkages
c)    Relationship-specific adaptations
d)    All of the above

Click here to View Answer

10. Applying the scientific method, what is the first step of the marketing research process?        
a)    Analyze the situation
b)    Define the problem
c)    Gather problem-specific data
d)    Interpret the data

Click here to View Answer

Are You Looking For a Job? Then Register at SHINE for Absolutely Free.